Riley Goodman, co-founder of Strideline, joined the SoleSavy podcast to talk about how Marshawn Lynch ended up wearing Strideline in game, what actually goes into making a comfortable sock, and the realities of building a company from scratch.
Listen to the episode
What's covered
- 1:37 — Introductions
- 3:08 — Why socks?
- 5:15 — What was the hardest part of starting the business?
- 8:13 — What's the secret to such a comfortable sock?
- 12:56 — How did you feel when Marshawn Lynch wore your socks?
- 15:20 — What's been your favorite moment in the brand's life?
- 17:08 — How important are socks to the everyday consumer?
- 19:09 — What kind of socks and shoes pair best together?
- 21:33 — Advice for anyone thinking of starting a company around something they're passionate about
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