OUR MISSION

MAKE THE BEST SOCKS EVER

This is a story all about how

We Socked the world

Get ready—this tale goes way back.

1990

WHERE IT ALL BEGAN

We, Jake Director and Riley Goodman (pictured left to right), were born six hours apart in the same hospital and grew up just a few doors down from each other, becoming childhood best friends.

2009

Buick Regal Money

As seniors in high school, we pooled together $700, found a sock supplier in Instanbul, and convinced our lacrosse coach (thanks Coach Fortier!) to give us his '89 Buick to set up shop.

2010

605 Feet and climbing

One year after we started, we got our Seattle skyline socks into our first retail store.

2011

This was a big year for us

Here's the highlight reel:

⚫ Sole-searching in Asia to unlock the secrets of socks
🔴 Expanding our first sock offerings to six additional cities
⚫ Receiving our first 6-figure PO from LIDS
🔴 Ranking as the #1 selling sock at Nordstroms for the holiday season
⚫ Securing national distribution at Costco
🔴 And last but not least, dropping out of college

2011

GOING BEAST MODE

First Ballot HOFer Marshawn Lynch wore our skyline socks against the Atlanta Falcons, choosing to pay the $10,000 fine for wearing a brand name during a game. Simply because he wanted to wear them. Needless to say he became an official brand ambassador.

2012

SOCK GAME TIGHT

We locked in our first sports licensing deal. Snoop's dogs in our socks made it on the 'gram. Before we knew it, Justin Bieber, Ellen DeGeneres, Rick Ross and others stepped their sock game up with us.

2016

made it to the league

We inked official licensing deals with NFLPA and MLBPA, as well as MLS and 300+ NCAA properties. We also launched our pocket socks!

2019

Gotta put a stamp on it

Strideline Custom became the largest supplier of custom socks by volume in the US with key clients including UPS, Amazon, Samsung, and hundreds of other corporations.

2022

VICTORY LAPS

13 years, 14 major design revisions and 1 capital raise later, we've sold over 20 million pairs of socks. While a lot has changed, so much has stayed the same.

Thank you for playing your part in the Strideline story

Our Sock Tech

The Science in the strands

Some people go around the world for the answers to their incessant sock-perfection questions—we found what we were looking for.

Premium Materials

We use the best fibers and fabrics on Earth, but you'll swear our socks are out of this world.

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